Yasutake Tsuchida is the Acura Creative Director and vice president of R&D at American Honda Motor Co., Inc. (AHM). In this role, Tsuchida is responsible for leading Acura design direction and working with design studios in the U.S. and around the world supporting automotive design and new business activities.
Tsuchida joined Honda in March 2024 as senior chief designer, creative director at Honda R&D Co., Ltd. Design Center in Japan.
In July 2024, he moved to Torrance, California to become the vice president of R&D at AHM, overseeing production design and advanced design.
In April 2025, Tsuchida assumed his current role as Acura Creative Director and vice president of R&D at AHM.
Prior to joining Honda, Tsuchida spent 25 years with Mazda in Japan and the U.S., most recently serving as senior director of design for Mazda North American Operations, based in Irvine, California.
Tsuchida was named a 2021 Rising Star by Automotive News, which recognizes individuals under the age of 45 who display the talent and dedication necessary to become leaders within the automotive industry.
Tsuchida studied design at the Kanazawa College of Art in Ishikawa, Japan.
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