American Honda Auto Sales Overcome Supply Issues as Honda Brand Tops One Million Units in 2024

• American Honda sales total 110,346 units in October (+2.1%), despite supply issues that limited availability of key models. Sales of light truck and electrified models remain strong for both Honda and Acura brands.

Honda

• Honda brand sales passed the 1-million-unit mark in October, one month earlier than 2023, with sales of nearly 100,000 units (99,499) for the month (+2.6%) maintaining strong annual sales momentum despite supply issues.
• Honda electrified sales of over 30,000 units were led by hybrids – with CR-V and Accord topping 50% hybrid mix, Civic sales over 26% hybrid, combined with Prologue EV sales of 4,130 units.
• CR-V sales top 30,000 units for the 8th time in 2024, with October hybrid sales representing 52% of mix
• Honda light truck sales are up 15% for the year with 71,355 units sold in October
• Pilot sales of 11,927 keep it #1 in segment, up 27% YTD; TrailSport models a strong 16% of October sales
• HR-V sales of 11,512 keep gateway model up 28% in 2024, with sales over 10k every month of the year
• Prologue continues strong momentum with sales over 4,100 units
• Ridgeline sales top 4,300
• Odyssey remains #1 in segment, with October sales of 6,041
• Civic sales top 16,500 units with Civic hybrid contributing 26% of sales in just 3rd full month on the market
• Accord hybrid sales represent 54% of October sales

Acura

• Acura brand sales total 10,847 units in October with strong demand despite supply issues for key models
• Acura SUV sales up 12% for October despite lean inventory as some models transition to 2025 model year
• RDX remains up 14% for the year on October sales of 3,719 units
• MDX October sales of 3,904 units were up 7% despite lean inventory. Upper trims represent 21% of sales mix with Type S and A-Spec models both over 10% in 2024
• All-electric ZDX has best sales month since launch with 1,212 units as the all-new electric SUV is averaging over 1,000 units over the past three months; ZDX Type S represented around 20% of sales in October
• Acura sedan sales topped 2,000 units despite limited supply… with Integra continuing to capture over 50% of sales in its class and TLX Type S sales around 16% for the year

American Honda
YTD	Total 1,166,841 +8.2%	Cars 368,354 -1.3%	Trucks 798,487 +13.2%
	Total 107,971 -11.3%	Cars 27,099 -35.1%	Trucks 80,872 +1.1%
	Total 1,058,870 +10.6%	Cars 341,255 +2.9%	Trucks 717,615 +14.7%

American Honda
October	Total 110,346 +2.1%	Cars 30,156 -16.0%	Trucks 80,190 +11.1%
	Total 10,847 -2.8%	Cars 2,012 -39.3%	Trucks 8,835 +12.7%
	Total 99,499 +2.6%	Cars 28,144 -13.6%	Trucks 71,355 +10.9%

American Honda
YTD	Total 1,166,841 +8.2%	Cars 368,354 -1.3%	Trucks 798,487 +13.2%	Total 107,971 -11.3%	Cars 27,099 -35.1%	Trucks 80,872 +1.1%	Total 1,058,870 +10.6%	Cars 341,255 +2.9%	Trucks 717,615 +14.7%

American Honda
October	Total 110,346 +2.1%	Cars 30,156 -16.0%	Trucks 80,190 +11.1%	Total 10,847 -2.8%	Cars 2,012 -39.3%	Trucks 8,835 +12.7%	Total 99,499 +2.6%	Cars 28,144 -13.6%	Trucks 71,355 +10.9%

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