- American Honda (AHM) posts sales of 105,097 units in September despite leaner inventories of some popular models, to maintain year-to-date sales increase of 3.9% through first three quarters of 2025.
- Honda brand September sales totaled 95,391 units, up 4.1% YTD, with record sales of electrified models.
- Acura brand posts September sales of 9,706 units, with SUV sales up 9.0% year to date despite low inventory of key SUV models (MDX and RDX).
|
American Honda |
|||
| YTD |
Total 1,097,999 |
Cars 315,670 |
Trucks 782,329 |
 |
|||
|
Total 99,283 |
Cars 20,768 |
Trucks 78,515 |
|
 |
|||
|
Total 998,716 |
Cars 294,902 |
Trucks 703,814 |
|
|
American Honda |
|||
| Q3 |
Total 358,848 |
Cars 105,912 |
Trucks 252,936 |
|
|||
|
Total 30,897 |
Cars 7,211 |
Trucks 23,686 |
|
|
|||
|
Total 327,951 |
Cars 98,701 |
Trucks 227,250 |
|
|
American Honda |
|||
| Sept |
Total 105,097 |
Cars 31,540 |
Trucks 73,557 |
|
|||
|
Total 9,706 |
Cars 2,264 |
Trucks 7,442 |
|
|
|||
|
Total 95,391 |
Cars 29,276 |
Trucks 66,115 |
|
"Balanced sales of light trucks, passenger cars, including record sales of electrified models and helping Honda and Acura manage the challenging market conditions," said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Our investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models."
Sales Highlights
- Balanced sales of Honda light trucks, passenger cars and electrified models helped brand maintain yearly sales increase of 4.1%
- Record sales of all-new Passport, up nearly 75% year to date, with rugged TrailSport accounting for around 80% of sales.
- Record electrified sales in September and year-to-date: led by CR-V hybrid, Accord hybrid and Civic hybrid, along with the Prologue EV.
- Monthly CR-V sales reach over 28,000, with 54% of sales hybrid models.
- HR-V and Pilot remain strong, combining for nearly 20,000 units in September.
- Honda passenger cars achieved sales of nearly 30,000 units, boosted by growing Accord sales (over 47% hybrid) and Civic (over 36% hybrid).
Product News
Honda two-motor hybrid-electric powertrain won a "Wards 10 Best Engines & Propulsion Systems" award for 3rd year in a row.
Honda SUV lineup earned the #1 spot in brand loyalty by J.D. Power for the second year in a row.
Sales Highlights
- Acura gateway models continue to lead their segments, while SUVs maintain a 9% year-to-date sales increase.
- New ADX premium gateway crossover is capturing a segment-leading nearly 30% of retail sales.
- Integra sales topped 1,500 units to maintain significant lead in gateway sedan segment, with over 30% of retail sales in segment.
- MDX and RDX top 4,800 units in September despite lower inventory.
Product News
The refreshed 2026 Integra has begun arriving to market with even more standard tech and sporty design upgrades.
The MDX recently won a three-row SUV comparison by Edmunds.com to remain a segment leader.
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