- American Honda sales totaled 98,594 units in the first month of the year, up 1.9% YoY, despite the severe winter weather in the latter half of the month impacting strong Honda and Acura markets in the Northeast and Southeast United States. The Honda and Acura brands continue to benefit from strong sales across light truck and passenger car models, along with Honda hybrid-electric vehicles.
Honda
- Honda brand January sales totaled 89,575 units, driven by strong sales of light trucks and passenger cars.
- Honda SUV sales were led by CR-V (27,019), with hybrid sales topping 55% of the mix. Strong performances from Pilot (9,607) and HR-V (9,488) as well as the Odyssey with sales of 5,334 units, pushing total monthly light truck sales to 60,057 units.
- The Passport posted record January sales, with 63.5% YoY growth on 4,320 units, and TrailSport models continuing to account for over 80% of the mix.
- Honda passenger car sales totaled 29,518 units, up over 14%, led by Civic with 16,563 units. Civic hybrid set a new January sales record and the all-new Prelude, which continues its nationwide rollout, logged 216 units for the month. Accord sales reached 12,739 units, marked by a 31.8% YoY increase in sales of more affordable gas-powered trims. As consumers seek more affordable options, Honda’s award-winning sedans and hatchbacks are proving very popular.
Acura
- Acura brand sales totaled 9,019 units in January, up 3.8% from January 2025, driven by strong SUV sales, up 5% year over year.
- Acura gateway products continued to lead their segments in retail sales, with ADX posting January sales of 2,387, and Integra reaching 1,362 units.
- Solid sales of Acura SUVs topped 7,000 units led by MDX with monthly sales of 2,986 units, up 0.7% YoY.
|
American Honda |
|||
| January |
Total 98,594 |
Cars 31,248 |
Trucks 67,346 |
 |
|||
|
Total 9,019 |
Cars 1,730 |
Trucks 7,289 |
|
 |
|||
|
Total 89,575 |
Cars 29,518 |
Trucks 60,057 |
|
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