Balanced Product Lineup Drives American Honda to Strong August Sales Results

  • American Honda sales totaled 132,734 units in August (+4.4% YTD), with record sales of electrified models (44,465), record sales of all-new products and strong performance across the board of light trucks and passenger cars. The year-over-year sales comparison is impacted by higher than usual August 2024 sales that resulted from the recovery of a major ransomware attack on a dealer software provider that pushed June and July sales into August 2024.

Honda

  • Honda brand totaled 121,633 in August, maintaining strong momentum, up 4.6% YTD, with strong sales across the lineup, including passenger cars, light trucks and electrified models.
  • Honda set an all-time August record for sales of electrified vehicles with 43,945 units (36% of brand sales), including sales of CR-V, Accord and Civic hybrid models – including record August sales for Civic hybrid - and best-ever monthly sales for the all-electric Prologue SUV (9,347 units) as buyers rush to complete sales ahead of the IRA incentive expiration.
  • Led by record August sales of the all-new Passport, Honda light truck sales posted a 7th straight month over 70,000 units.
    • All-new Passport had record August sales (5,173), up 82.9% YoY.
    • CR-V again led all Honda models in August sales (34,123 units), with hybrids representing over 55% of sales.
    • HR-V (13,663), Pilot (10,791), Ridgeline (4,555) and Odyssey (6,690) all posted strong August sales.
  • Honda passenger car sales topped 37,000 units, led by Civic with 21,596 units, with Civic hybrid accounting for over 37% of model sales; and Accord sales of 15,695 units, with hybrid models achieving almost 50% of model sales

Acura

  • Acura brand sales totaled 11,101 units in August, maintaining solid momentum with 2025 sales up 2.7% year to date. 
  • The gateway segment duo of Integra and ADX posted combined sales of 4,313 units, making Acura the destination of choice for young premium customers.
  • Acura SUV sales posted sales over 8,000 units, with SUV sales up 10.7% YTD
    • All-new ADX, the brand’s new gateway SUV, set a new monthly record of 2,568 units in August, capturing a segment-leading 20% share of the premium compact crossover segment.
    • MDX sales topped 3,000 units in August and RDX posted August sales of 2,232 units as inventory began to recover from factory retooling.
    • All-electric ZDX totaled 520 units in August, with sales suppressed by low inventory as the brand completes model year sell-down in preparation for the 4th quarter arrival of the 2026 ZDX.

American Honda

YTD

Total

992,902
+4.4%

Cars

284,130
-7.4%

Trucks

708,772
+10.1%

 

Total

89,577
+2.7%

Cars

18,504
-19.6%

Trucks

71,073
+10.7%

 

Total

903,325
+4.6%

Cars

265,626
-6.4%

Trucks

637,699
+10.0%

 

American Honda

August

Total

132,734
-5.2%

Cars

40,055
-4.1%

Trucks

92,679
-5.6%

 

Total

11,101
-7.5%

Cars

2,764
+8.8%

Trucks

8,337
-11.8%

 

Total

121,633
-4.9%

Cars

37,291
-4.9%

Trucks

84,342
-4.9%

American Honda

 

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