- American Honda sales totaled 107,011 units in February, with record sales of light trucks and electrified models
Honda
- Honda brand February sales totaled 97,688 as demand remains strong across the lineup
- Honda light trucks posted an all-time record February with sales of over 70,000 units, up almost 9% YoY
- CR-V continued to lead all Honda models in sales, topping 30,000 units
- CR-V Hybrid set a new record with 17,176 units in February, representing over 56% sales mix
- Pilot sales of 10,204 keep it #1 in segment and up nearly 10% YoY; TrailSport models at a strong 17% mix
- HR-V posted a record February with sales of 13,484 as the gateway Honda CUV, up 11.3% over January
- Prologue continues strong momentum with sales of nearly 3,000 units
- Odyssey remains #1 in segment with sales up 16.5% YoY, over 6,700 units for its best February in 7 years
- Passport sales were up nearly 35% over last year, buoyed by early success of the all-new 2026 Honda Passport that went on sale Feb. 11; TrailSport models represent an impressive 32% of Passport sales
- Honda set an all-time record in February for sales of electrified vehicles with 31,551 units, led by strong sales of the Civic Hybrid – 2025 North American Car of the Year, CR-V Hybrid, Accord Hybrid and Prologue EV
- Civic led Honda passenger cars with sales of over 18,000 units, with Civic hybrid topping 33% of sales mix, contributing to record February sales for Civic hybrid
- Accord hybrid totaled 60% of February sales, with overall model performance slowed by the shutdown of the Marysville Auto Plant for much of December and January for retooling to establish the Honda EV Hub
Acura
- Acura brand sales totaled 9,323 units in February, up 7.3% over January despite frigid weather that was particularly hard on strong Acura markets in the Northeast, as well as shutdown of the Marysville and East Liberty Auto Plants in Ohio due to retooling in preparation for the new all-electric Acura RSX
- Acura SUV sales of 7,518 were up 9.5% in February
- MDX February sales hit 3,463 units, up 16.8% over January, with upper trims of A-Spec and Type S representing almost 40% of sales
- RDX posted February sales of 2,561 units despite reduced inventory due to the EV Hub retooling
- All-electric ZDX had its 2nd best month of all time at 1,494 units; ZDX continues to average sales of over 1,000 units per month for the past 10 months; ZDX Type S represented over 13% of sales in February
- Acura sedan sales topped 1,800 units with Integra sales of nearly 1,400 units in February continuing to lead its segment with 35% market share despite supply issues related to EV Hub construction
- Sales of the Acura ADX, the brand's new gateway SUV, will add additional energy to the Acura brand with dealer deliveries beginning mid-March
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