- American Honda (AHM) reports March sales of 147,792 up 13.2%; Q1 sales total 351,577 as sales momentum continues.
- AHM light trucks set best month of all-time on sales of 108,466.
- AHM electrified sales of hybrids and EVs represent best March (45,831 units) and best Q1 (110,022 units).
- Honda brand posts March sales of 135,040, up 13.9% for the best March ever and best month since June 2021, and Q1 sales of 320,811, up 5.7% year over year.
- Honda achieves best month of all-time for light trucks and record Q1, as well as a record March and Q1 sales for electrified models.
- Acura brand logs best month of the year with March sales of 12,752, up 6.6% and Q1 sales of 30,766, up 1.3%.
|
American Honda |
|||
| Q1 YTD |
Total 351,577 |
Cars 95,800 |
Trucks 255,777 |
 |
|||
|
Total 30,766 |
Cars 6,212 |
Trucks 24,554 |
|
 |
|||
|
Total 320,811 |
Cars 89,588 |
Trucks 231,223 |
|
|
American Honda |
|||
| March |
Total 147,792 |
Cars 39,326 |
Trucks 108,466 |
|
|||
|
Total 12,752 |
Cars 2,660 |
Trucks 10,092 |
|
|
|||
|
Total 135,040 |
Cars 36,666 |
Trucks 98,374 |
|
|
American Honda |
“Our sales results continue to reflect the strengths of the Honda and Acura brands with record March and 1st quarter sales for both light trucks and electrified models,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Our sales momentum is based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers and the sales results validate that approach.”
Sales Highlights
- Honda light truck sales deliver best month of all-time and record Q1 sales.
- CR-V scores best sales month in history (45,587) with best hybrid-electric sales of all-time representing 54% of total CR-V sales.
- Pilot March sales of 13,589 up 7.2% YoY, and 8.6% in Q1.
- Passport posts record March sales of 5,558, up 87.8% YoY as all-new model begins to hit dealerships.
- HR-V tops 15,000 units, setting a new March record and putting down its second-best month of all time.
- Odyssey sales surpass 10,000 units for the first time in four years and Ridgeline posts sales of 4,831.
- Prologue has the best month of the year with March sales of 2,884 units.
- Honda passenger car sales achieve best month of 2025.
- Civic sales of 24,625 units boosted by hybrid setting best month of all-time (8,642) and record quarterly (20,192) sales.
- Accord sales top 12,000 units with over 63% of sales being hybrid-electric.
Product News
Five ‘25 Honda models earned a TSP rating or better from IIHS and all fully-tested vehicles earn NHTSA top NCAP crash-test ratings.
All-new 2026 Honda Passport delivers true rugged design and off-road capability.
Sales Highlights
- Acura SUV March sales of 10,092 units are up 18.7% year over year, 15.5% in Q1.
- MDX sales reach 4,212 units in March.
- RDX sales logs 3,767 March sales.
- All-electric ZDX sets all-time monthly sales record with 1,935 units.
- Integra reaches 1,920 units to continue leading gateway segment; sales gain as supply improves.
Product News
All-new Acura ADX premium compact SUV attracts a new generation of premium buyers.
Integra continues to lead the premium compact class, capturing 35% of segment sales.
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