- Honda Marine introduces its Propel Your Story advertising campaign, part of the Honda launch of This is The Power of Dreams marketing initiative as Official Automotive Partner of Team USA for the United States Olympic and Paralympic Teams during the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.
- The Honda Marine campaign illustrates how Honda Marine empowers experiences and memories while drawing powerful, emotional parallels between the spirit of competition and life on the water.
- The Honda Marine Propel Your Story spots are part of the cohesive Honda marketing campaign that encompasses a broad lineup of products from Honda Automotive, Honda Powersports and Honda Power Equipment.
Honda Marine shines the spotlight on its top-performing outboard engines in its new Propel Your Story campaign, illustrating how Honda Marine empowers experiences and memories while drawing powerful, emotional parallels between the spirit of competition and life on the water. The new advertising spots debut on the heels of Honda unveiling its marketing initiatives as Official Automotive Partner of Team USA for the United States Olympic and Paralympic teams during Milano Cortina 2026 and the LA28 Games.
As the world turns its attention to breathtaking competition of the Olympic Winter Games beginning February 6 in Italy, the new Honda Marine Propel Your Story spots align with the Honda This is the Power of Dreamsmarketing campaign, highlighting how a challenging spirit and teamwork help overcome obstacles to create extraordinary achievements; encompassing a broad lineup of products from Honda Automotive, Honda Powersports and Honda Power Equipment; and underscoring the message of how capability and joy show up in many forms.
Honda Marine, which markets a comprehensive range of outboard engines ranging from 2.3 to 350 horsepower, is a division of Honda Power Sports & Products, a business unit of American Honda Motor Co., Inc. Honda Marine pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for more than 60 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. Today, the division starts 2026 with a renewed commitment to promoting recreational boating and elevating on-the-water experiences, helping keep boaters and watercraft running strong on the water.
The Honda Marine Propel Your Story spots, delivered in 15 and 30-second formats, debut on February 6 across the NBC Olympics and Peacock apps and NBC Olympics channel on YouTube. The segments, highlighting the flagship Honda BF350 outboard, feature a mosaic of memories that connect people with the thrill of being on the water and loving every second of their adventures.
The Honda BF350, the company’s first V8 motor to be available commercially, integrates a host of exclusive, innovative features and benefits, delivering premium power as well as unparalleled performance and operation for extraordinary boating experiences. The sleek Honda BF350 offers boaters maximum time on the water, courtesy of features including flatter torque curve; smoother power delivery throughout the engine’s operating range; improved ergonomic controls; excellent fuel efficiency; greater reliability; and improved ease-of-use, maintenance and ownership.
“Just as the Olympic Winter Games celebrate and inspire achievement, Honda Marine celebrates its flagship BF350 engine as the force behind unforgettable experiences on the water,” said Josh Matthews, Director, Honda Marine Division. “At our core, the people of Honda Marine are driven by the conviction that our full lineup of quiet, reliable, fuel-efficient marine engines power the joy of boating. Our achievement is turning adventures on the water into memories and moments into meaning for people who love boating.”
Honda Marine continues to set the industry standard for customer satisfaction, having earned the National Marine Manufacturers Association Customer Satisfaction Index Award for 23 consecutive years. The division also is showcasing its newest products, partnerships and technologies at a number of venues during the 2026 early spring boating season, including the Atlanta Boat Show, Minneapolis Boat Show, and Miami International Boat Show. Earlier in January, the division also launched its Buyer’s Choice Sales Event, a new and significant sales promotion supporting dealers and their customers—consumers who purchase select Honda Marine outboards now through March 30.
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About Honda Marine
Honda Marine, a division of Honda Power Sports & Products, markets a complete range of marine outboard motors. Its comprehensive product line is powered exclusively by four-stroke engines.Honda Marine pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for more than 60 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. With models ranging from 2.3 to 350 horsepower, the Honda Marine full line of current production models meets the rigorous California Air Resources Board (CARB) 3-star standards, enabling availability and regulatory compliance in all 50 states.
About Honda Power Sports & Products
Honda Power Sports & Products, a business unit of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including generators, walk-behind lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and small, general-purpose engines for residential, commercial and rental applications. American Honda Motor Co., Inc., also is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States, conducting the sales, marketing and operational activities for these powersports products through independent authorized Honda retail dealers.
Honda is the world's largest manufacturer of engines for a diverse array of automotive, powersports, marine, aerospace and power equipment products. The company offers a complete line of small, general-purpose engines that supply smooth and dependable power for a broad range of products for industrial, commercial, rental industry, and consumer applications. Additionally, Honda engines are some of the quietest and easiest to start of their kind, even in harsh commercial and construction environments. Such attributes have made Honda engines the popular choice for original equipment manufacturers looking to add value to their own brands.
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