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    Our Perspective

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    Clearing up Hybrid Cost Analysis Myths
    June 23, 2009
    Sage Marie Manager Honda Public Relations 6/23/2009 7:30 PM PT It seems that there's been a little confusion out there regarding the price/value equation between the 2010 Insight and the Prius that I'd like to clear up. Recently, I saw a post...
    Insight in the News
    July 17, 2009
    Sage MarieManager Honda Public Relations In the PR business you have to take your lumps every once in a while. The occasional bad review is not only expected, it's pretty much inevitable. One notable example is the recent Consumer Reports review...
    Welcome to the Hondanews.com Our Perspective Media Forum
    August 7, 2009
    Kurt Antonius Assistant Vice President Honda Public Relations 8/7/2009 9:30 AM PT American Honda welcomes you to the newest addition to Hondanews.com - the Our Perspective media forum. As the name implies, this media forum is where you'll find...
    Fuel Economy Leadership
    December 10, 2009
    Marcos Frommer Manager, Corporate Affairs American Honda Motor Co., Inc. There are few calculations more confusing in the auto industry than the statistical ratings used by the government to measure and report on automobile fuel economy. There...
    Letter to Honda and Acura dealers about customer inquiries regarding Toyota recall
    January 28, 2010
    John MendelExecutive Vice PresidentAmerican Honda Motor Co., Inc. The recently announced Toyota recall has prompted some customer questions to you, our Honda and Acura dealers, regarding the effect on or applicability to their Honda or...
    "In our view, the key to winning this race is not declaring a winner until the technology has actually run the race."
    May 20, 2010
    John MendelExecutive Vice PresidentAmerican Honda Motor Co., Inc. American Honda’s Executive Vice President of Sales John Mendel, along with other business leaders and academics, gathered at The Ohio State University May 3 to discuss ways...
    It's a Never-ending Challenge
    July 7, 2010
    Kurt Antonius Assistant Vice President, Honda Public Relations American Honda Motor Co., Inc. It is not corporate hubris that tells us people have very high expectations for the Honda brand. It is acknowledging the obvious. And that's not...
    Honda Media Newsroom Receives Significant Enhancements
    September 24, 2010
    Christina Ra Manager, Honda Public Relations American Honda Motor Co., Inc. 9/24/2010 Welcome Thank you for visiting the Honda Media Newsroom, American Honda's resource for in-depth product and company information, high-resolution photography...
    Civic Continues to Lead in U.S.
    February 8, 2011
    William Walton Manager of Honda Product Planning American Honda Motor Co., Inc. 02/08/2011 Our colleagues overseas at Honda Motor Co. recently announced that the Civic will no longer be sold in Japan. We've seen that spur some online conversation...
    Honda's Blue Skies for Our Children: Rallying Cry Still Rings True
    June 20, 2011
    Honda has adopted a global environmental slogan -- Blue Skies for Our Children -- to inspire our company to achieve new targets we have established to reduce CO2 emissions from our products and the operations that produce them. These words arouse...
    Achieving Zero Waste to Landfills for Factories in North America
    July 14, 2011
    When people think of Honda’s environmental leadership, their attention naturally turns to our leading product fuel efficiency or the company’s pioneering efforts to reduce tailpipe emissions and advance alternative-fuel technologies.  What...
    Our Perspective... on Consumer Reports Review of the Civic LX
    August 2, 2011
    John Mendel Executive Vice President of Sales American Honda Motor Co., Inc. 08/02/2011 In life, sometimes you disagree even with those for whom you have the greatest respect. And it seems as if that is what has occurred with the Consumer Reports...
    Why We Are Committed to Carbon Disclosure
    September 19, 2011
    Over the past ten years, Honda has made a strong commitment to reduce greenhouse gas emissions that contribute to global climate change. To enable key stakeholders to assess and take measure of our efforts to reduce our environmental impact...
    Ridgeline Is Here to Stay
    October 4, 2011
    I would like to lay to rest any rumors about the future of the Honda Ridgeline. In no uncertain terms, the reports in the media that we have plans to discontinue the Ridgeline pick-up truck are false. To the contrary, Ridgeline has a significant...
    Statement from American Honda Motor Co., Inc., regarding the resolution of the January 3rd small claims trial in Torrance, CA
    February 3, 2012
    American Honda intends to appeal the decision in Peters v. American Honda due to the substantial factual and legal errors reflected in the written decision. We regret that Ms. Peters is unhappy with the reported mileage for her particular driving...
    Statement by American Honda Motor Co., Inc., Concerning State Attorneys General Review of Proposed Civic Hybrid Class Action Settlement
    February 14, 2012
    We continue to believe that the class action settlement pertaining to the fuel economy of some early-model Civic Hybrid vehicles represents a very good resolution for our customers. We look forward to a discussion with the State Attorneys General...
    One Year After the Earthquake, Honda is Stronger than Ever
    March 9, 2012
    One year after the devastating earthquake and tsunami that struck Northeastern Japan on March 11, 2011, our thoughts remain with those whose lives were lost and the people of Japan who continue the effort to recover from this devastating...
    A Perfect Fit – Honda’s Growing Auto Production in North America
    March 28, 2012
    Nearly 30 years after we began building the Honda Accord in America, the news that Honda will build the fuel-efficient Honda Fit in our new plant in Mexico is an important addition to the existing portfolio of passenger cars and light trucks...
    “Green” Dealers Making A Difference
    April 18, 2012
    I’m excited to launch our Honda Environmental Leadership Award and Acura Environmental Leadership Award programs. The awards go to Honda and Acura dealers who have voluntarily reduced their energy use by 10 percent or more, developed water...
    Indy: Just the Latest Good News
    May 29, 2012
    As I stood in the stands watching the final moments of the Honda-powered victory on Sunday at the Indianapolis Motor Speedway, I couldn't help but think about how life sometimes imitates sport. After all, many pundits had counted Honda out before...
    Proudly Making Hondas in America for 30 Years
    November 1, 2012
    Our Perspectives Rick Schostek, SVP Honda of America Mfg., Inc. As we celebrate Honda's 30th year of making cars in the U.S., I am reminded of a story I was told by a Honda associate - that's what we call all our employees - at our auto plant...
    Accord Plug-In: Leading the Way Toward Bluer Skies
    January 15, 2013
    It was with no small sense of pride in my company that I read this recent quote from Mr. Tom Cackette of California's Air Resources Board (ARB): "Honda has demonstrated that a dedicated commitment to the environment and advanced engineering...
    Expanding Honda's Vision for Low-Carbon Living
    February 20, 2013
    Today's announcement of a new partnership between Honda and SolarCity, America's largest solar power provider, is an important step forward in Honda's effort to reduce CO2 emissions that contribute to global climate change. It is also an important...
    Understanding Our New Business Strategies
    April 10, 2013
    There's been a great deal of positive attention to some organizational changes at Honda that took effect this month. These changes will strengthen and improve our efforts to bring innovative and affordable new Honda and Acura products to market...
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