Lance Woelfer is the vice president of Automobile Sales within the Auto Business Center at American Honda Motor Co., Inc., (AHM), responsible for leading Honda and Acura auto sales, Sales & Logistics Planning and Sales Strategy.
Woelfer began his career at Honda in 1997 as a Honda sales analyst in Portland, Oregon.
In 1998, he became a district sales manager, supporting Honda dealers in the company’s Northwest Zone.
In 1999, Woelfer joined the Acura Sales Division as district sales manager in the Central Zone, covering Michigan and Ohio and later focusing on the Chicago metro area.
In 2002, he was promoted to assistant manager, Market Representation for the Central Zone, responsible for ensuring that the Acura brand is represented by the strongest and most successful dealer network in every market.
In 2005, Woelfer took on a new role as assistant national manager of Automotive Incentives at AHM headquarters in Torrance, Calif., responsible for establishing strategic sales plans and program improvements for the Honda and Acura brands.
In 2007, he became the Honda assistant zone sales manager for the Southern California region, which includes the Los Angeles and San Diego areas.
In 2008, he returned to the Northwest Zone as the Honda zone sales manager.
In 2009, Woelfer became the Honda zone sales manager for the Mid-Atlantic Zone, responsible for sales, marketing, dealer relations, and distribution operations.
In 2020, he became the Western region manager responsible for Honda and Acura auto sales and service operations in 16 western states.
In October 2022, Woelfer became assistant vice president of Honda National Auto Sales, responsible for leading U.S. sales activities for the Honda automobile brand.
In June 2024, he was promoted to vice president of Auto Sales.
In April 2025, a corporate restructuring positioned the Auto Sales business unit within a new Auto Business Center, established to strengthen automobile business operations.
Woelfer earned a B.S. in Marketing & Advertising Management from Portland State University.
