- Program is a collaboration between Honda Powersports and dealer network
- Customer test-ride series will visit 50 Honda dealerships across the U.S.
American Honda today announced the 2026 Ride Red Demo Days program, a nationwide initiative that brings a dedicated Honda demo fleet to Honda powersports dealerships, giving customers easy, close-to-home opportunities to test ride a wide range of two-wheel on-road models. Supported by two Honda demo trucks operating across eastern and western regions of the country, the year-round program will visit approximately 50 Honda dealers, beginning April 3-4 at RideNow Peoria in Peoria, Arizona. In addition to test-ride opportunities, many events will include food, family-friendly activities and giveaways, while allowing attendees to connect with dealership staff and learn more about Honda's lineup.
Models available for test rides span Honda's on-road lineup, including:
- Touring: Gold Wing
- Sport Touring: NT1100
- Adventure: Africa Twin, Transalp, NX500
- Dual Sport: CRF450RL, CRF300L Rally
- Cruiser: Rebel 1100, Rebel 300 E-Clutch
- Sport & Standard: CBR1000RR, CB1000 Hornet SP, CB750 Hornet, CBR650R E-Clutch, CB650R E-Clutch, CBR500R, CB500R, CB300R
(Available models subject to change.)
"As any rider knows, the best way to understand a motorcycle is from behind the handlebars," said Colin Miller, Manager of Experiential Marketing at American Honda. "With the support of our amazing dealer network, Ride Red Demo Days give customers a convenient, fun, hands-on opportunity to experience the performance, comfort and technology of Honda's extensive lineup of two-wheel on-road models in real-world conditions, helping them discover the bike that truly fits their riding style and needs."
For a full list of tour stops, visit the Events Page on Honda's consumer website. Please note that additional demo events will be added in the coming weeks.
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Editors: Additional information and assets can be found at HondaNews.com
About Honda Powersports
Honda began motorcycle sales in America in 1959, and today, offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, S.C. and Swepsonville, N.C., using domestic and globally made parts. Learn more at https://powersports.honda.com.
More information about Honda is available in the Digital FactBook.
